When you have a budding project on your hands, you cannot seek financial gain at the very beginning. At least not in Bulgaria where people are used to trying to avoid paying for services they deem 'too easy to do' such as photography. I've been told multiple times that my work is easy because 'you simply press a button all day' and I've been laughed at because I said I am tired.
Generally, the Bulgarian audience is a tough call. So, to present my work as something of value, I devised an approach that would make me stand out from the crowd of good photographers with stunning images (because, even as small a market as Bulgaria is, there are a lot of colleagues with good works).
So the first step was to create a Facebook page and to invite everyone I know to like it. However, this approach wasn't as effective as I hoped since I currently have less than 200 likes. On the other hand, the change of Facebook algorithm which cut the access of non-sponsored content to the feeds of users was quite the setback. I've also noticed that the first 200 likes (or followers) are usually the hardest ones to get since people somehow perceive pages with more likes as the ones worth visiting.
From my other Facebook page, the one I use to promote all my work, I've noticed that a good image on its own will do no good to the page and will not attract more people UNLESS it is accompanied by the story behind the shot and something personal - for example, travel and safety information, or some history, or my struggles for the shot on location. I've received lots of positive feedback on the texts I write in my personal blog and Facebook page so I decided to put this approach to work for Culture Crossroads.
Here is a screengrab of one of my latest posts on it - a video of the celebrations of 140 years since the Liberation of Bulgaria. This is relatively short post and aims at attracting more people to the page - since Facebook algorithm puts forward pages that have recently uploaded videos. Plus, behind-the-scenes videos are a good way to attract more people to see the places for themselves and were part of Culture Crossroads from the very beginning. I am still a novice at image processing so the process is a bit slow but it starts to pay off as people react and share my content more often.
All videos are also uploaded to my YouYube channel so I make sure to have a decent description with a lot of links in it. So far the video above had the best reach.
A usual post I do for the page looks like this (the pic is a bit blurred because I had to zoom out to get the whole text in one screen grab):
On Culture Crossroads Facebook page I aim to give the history and significance of the place - the project is in English only since it's aimed at international audience. On this page, I also try to give some useful travel information - in case someone wants to visit the place and links to useful websites.
The Bulgarian version, some photo tips and the story behind the shot are set aside for my personal photo page, where I talk about the shot as such and what cost me to take it as well as a really brief explanation of what is on the pic, redirecting to the Culture Crossroads page (to attract more people).
The broader cultural context I try to present on the Culture Crossroads blog - where you can find a few (not so many since each post takes a lot of time to compile) posts with information. Here is a screengrab from my most recent post, concerning Martenitsa - an ancient Balkan tradition in which I discuss the legends behind the ritual.
I also set up an Instagram account to reach out to a wider audience and, even though I am not an Instagram guru, I think it is doing well for the few posts it has. My secret of getting more followers there is to tag channels that would share my content and tag me in it (so far, I've managed to reach out with each post). I also keep tagging the project if I post an image related to it on my personal profile, too.
I've done this so far but I plan to launch the website of the project (which is taking forever to write up since I do it myself and I am not a computer programmer) and keep posting more regularly.
No comments:
Post a Comment