To be honest, when I started the Culture Crossroads project, I thought I would have more viewers. It turned out, however, that people are not really keen on subscribing to something they do not know and even though I have 1200+ friends on Facebook and around the same amount of followers on my photographic page in the same social network, with Culture Crossroads I struggled to get even as many as 200 followers. This is how my Facebook page currently looks - even though I try to post original content and be engaging.
I also noticed that my primary audience is on social media (not on my website and blog) and consists of young people who love to travel. The age range is roughly 18 to 45 years old and most of these people have interests similar to mine - cultural tourism is one example. Another thing I noticed that after passing the 200 like threshold that people have formed some sound fan base - they comment share and like my posts as soon as I post them and share the page with others too. So my fans are growing but very slowly and at first I was a bit disappointed by that. Having in mind my previous experience from my photographic page I know that once you pass 300 likes, fans accumulate more quickly and I will keep being active so that people get to notice me. I also make sure to tag my page as much as I can so that those followers who have missed my invite to like the page go and follow me.
Interestingly enough, without having done much on Instagram, people have liked and followed me just as much:
The only thing I cam do at this stage is to keep being active on social media to keep my current fan base and attract new people. I also plan to start using paid promotions at a later stage to be able to reach more people and to start showcasing my work in online curated galleries.
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