Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Thursday, 2 May 2019

FMP - final - the exhibition - what happens

I don't know if it is just me, but when I do something, I always want it to be perfect and aim for the best possible outcome - no matter what the thing is. This exhibition, being the culmination of two years of hard work and a lot of nerves, travels and texts written, was not exception, of course. 

Hence, after I selected the venue, I immediately knew that I would need some really good promotion and a lot of loyal friends to have around to support me. Luckily, I found some support but as a perfectionist, not everything went according to plan. 

As the Murphy law goes, if anything can go wrong, it will definitely go wrong at the wort possible time. The opening date of the exhibition was May 1st (as both me and the venue owner, a friend of mine, deemed it as great to start at the first day of the month). Another motivation is that the date is a bank holiday in Bulgaria so there would be no excuses that someone has been held up at work. So I went for that as I was quite tight on the deadline for submission here. 

The Orthodox Easter (that took place just the previous week) also posed a problem since my prints were delayed due to that. Luckily the print shop, the courier firm and myself managed to pull it off just the morning before the opening. That posed another near-heart attack situation since I needed to hang images only 8 hours before the start. 

Hanging is always a problem in any exhibition - at least so my previous experience shows. When I needed to curate this exhibition (done by the Bulgarian UNESCO club I worked for at the time) hanging the images proved to be the most time-consuming activity of all. 

Hence, I didn't expect anything less and I was right - hanging the images round (without damaging the walls of the venue, as we had agreed) proved to be a test for my inventiveness. Luckily, things went out great and my exhibition harmonizes with the interior of the cafe. 

The video below shows the exhibition opening (and me, speaking to those who came) and the images as they are arranged for showcase. It is in Bulgarian only since it made no sense to make subtitles of the 5 phrases I actually said there. Throughout the evening, I was acting as the tour guide, explaining to people what was in front of them, giving instructions on how to scan the QR code, ect. 

From what I saw at the opening, the images do provoke some response and thinking in the guests. We'll see how things go since the opening of the cafe is scheduled for the third week of May when the media is expected to come, as well as many other guests. I will also be there since this will be sort of a second opening and another opportunity to stand in front of people and talk about my work. 


 

Saturday, 27 April 2019

FMP - final - promotion of the exhibition

Promoting the exhibition was one of the crucial things I needed to do before I actually opened and my main medium for that were the social networks. I decided to spend 0 money on advertising whatsoever since if anyone wanted to come, they will surely find a way. Plus, even if I had the money for leaflets etc, this would not necessarily equal more visitors. 

Hence, I decided to rally friends and friends of friends via Facebook (easy enough a task since I have around 1400 followers on my photo page around that much friends on my personal profile). That, combined with the multiple shares of friends and colleagues led to a fairly good totally organic reach (see the screen grab below). 


The main target for the exhibition was the Bulgarian audience, particularly the residents of Sofia who would mainly be able to come. Hence, the event text is in Bulgarian only (I was counting to Facebook's "auto translate" function for foreign followers). The event is on the following link :) 


As Facebook did not allow me to do a one month event (for some reason, the maximum duration is only 2 weeks), I will need to do a second event once those two weeks are over (or edit the current one, if possible).

I have prepared teaser images and two teaser videos for the exhibition as well. They are to be uploaded on my YouTube channel, Instagram accounts and multiple pages to attract more audience.  One of them (which launched with the sole purpose of attracting visitors) can be seen below: 



Throughout the month I will keep sharing some interesting things and teaser images in the hope of engaging more people.

For those who go to the exhibition, I prepared a website (it can be accessed from the event OR from the QR codes on each exhibition pane). Unlike the event, the site is in English only, aimed mainly at the foreign visitors who may not know what they are seeing. I am assuming that the Bulgarian audience is in the know what these landmarks are and has a vague idea of how this place has developed.

The website can be found here: 

Guardian of the past

Or what happens when you decide to edit an archive shot with the idea of showing that you are a better editor than your pervious...